How can successful line extensions be developed for a classic brand?

How can a premium price product be successfully established in a price-sensitive environment?


We think differently

Is product design a factor in success?

How can a structured brand with its own design identity be developed from individual product lines?

How can an international luxury brand be successfully developed?

How can a traditional brand be reinvented?

How to develop an unique visual brand identity for a world market leader?

How can genuine product innovations be packaged considering a strong brand and design identity?

How reaches a traditional brand in a constantly shrinking margarine market successfully new users?

How can additional purchases be stimulated within a strict design identity?


Suxdorf Studios für Design
Milchstraße 6b
20148 Hamburg
Tel +49(40) 41345-100
Fax +49(40) 41345-101

How can a classic brand be successfully updated?

Can brand and packaging design create a new category in a competitive market?

How much change does the brand need and how much will loyal consumers accept?

A contemporary design bracket for a large product range with individual category needs?

Suxdorf Studios für Design GmbH

Milchstraße 6b
20148 Hamburg, Germany
Responsible managing directors:
Marc Suxdorf and Gerald Steuer

Tel +49 (40) 41345-100
Fax +49 (40) 41345-101

Registration: Handelsregister
Hamburg HRB 66603
VAT No.: DE 192178347