New thinking has many dimensions.
Contrary thinking promotes new thinking.
New thinking sometimes means having the courage to tread new paths.
Thinking differently leads to brand success
- since 1974.
At Suxdorf Studios for Design we do not just develop two dimensional graphic designs, we also work in the third dimension - in product design, shape development and interior design.
This interdisciplinary approach across the various design disciplines is our strength. And thinking in these different dimensions in itself leads us to look at things in a new way.
Gerald Steuer: Following 10 years as a Consultant and Strategic Planner in international advertising agencies. Gerald decided to follow his private passion for Design becomming Managing Partner at Suxdorf Studios. "Implementing strategic brand strategy and creativity directly into a product is fascinating."
Marc Suxdorf had been an Art Director both in Germany and Australia before he studied international Product Design at the Central St. Martins College of Art & Design in London. In the beginning of the 90´s Marc set up the Brand and Packaging Unit at Suxdorf Studios for Design.
Britt Reinhäckel - with more than 20 years of international Advertising & Design experience in Brand Strategy & Client Services on top management level, she complements our management board with profound FMCG-, Market- and Trend Know How & inspires the team to creative design results.
Kerstin Bornholdt: After her studies at Art Center College of Design Switzerland she now develops differentiating designs for international brands and agencies since 20 years. As creative director she contributes to our successful design results with creative know-how and passion – specifically in cosmetics and food.
To question the existing way of doing things one must first know and understand a Target Group´s typical thought patterns and probable reactions to change brands. Markets and products must be analysed and interpreted correctly in order to develop a new design which is relevant and has an excellent chance of beeing successful. Our experience of design projects across many brands and markets together with our strategic planning tools such as our own qualitative research instruments give us guidance when leaving the beaten track.
Aronal & Elmex, Bac, Beiersdorf, Bewatec, Bioceutix, Boehringer Ingelheim, Cera Clean, Closed, Cillit Bang, Colgate Palmolive, Davidoff, Del Monte, Deutsche Post, DEVK, Duckstein, Durex, Faber Castell, Flughafen Hamburg, Fluxx, Frosta, Golden Toast, Goldwell, Gucci, Guhl, Hoffmanns, Intima Liasan, Jil Sander, Juvena, K.Laus, Kukidenkt, Louis Feráud, Lux, mdFormulations, Montblanc, Nivea, Otto Kern, Philips Medizin Systeme, Reemtsma, Revell, Sanford Rotring, Sagrotan, Söller, Scholl, Schwarzkopf, Seca, Sol, SpicyGolf, Sportslife, Tchibo, Teldec/Warner Music, Timesystem, Vanish, Varta, Veet, Vitaquell, Wasa, Waterman, Wella.